AI and automation agency in Edinburgh
Last updated 28 October 2026
Level One is a small Edinburgh agency that builds automation and AI systems for owner-led businesses. Dean Finlayson runs it and does the work himself: phones answered, enquiries replied to, paperwork entered and chased, and marketing you can measure. Clients are in Edinburgh, across Scotland and elsewhere in the UK.
What we build
Four services, each with its own page and prices:
- Speed to Lead Conversion Systems: every call, web form and ad lead answered in under a minute, and missed calls texted back.
- AI Staff Creation: a digital staff member trained on your prices and policies, working in website chat, email or WhatsApp.
- Autonomous Internal Infrastructure: orders, invoices and delivery notes read and entered for you, with late payers chased.
- AI Marketing and Brand Optimisation: a fast website, Google and Meta ads, and search work so you're found on Google and in ChatGPT.
Is Level One an AI agency?
Partly. AI Staff Creation and AI Marketing and Brand Optimisation are built on AI tools. Much of the rest is plain automation: workflows that connect the apps you already use, so nobody types the same thing twice.
We only build an AI agent where a simple workflow can't do the job, because a workflow is cheaper to run and easier to look after. If that's the case for you, we'll say so on the first call.
Who we work with
Owner-led businesses where one or two people answer the phone, reply to enquiries, type up orders and still try to do the real work. That includes trades firms, cleaning companies, online shops, distributors, logistics firms and accounting practices.
How a project starts
With a 20-minute call, then a 90-minute Systems Review of how enquiries, orders and paperwork move through your business today. You get a written plan with costs and a fixed quote before anything is built. The first piece usually goes live within 1 to 3 weeks of sign-off.
What it costs
One-time build fees start at £1,000 for a landing page and £1,200 for Speed to Lead. Every price is on the pricing page.
Do you only work in Edinburgh?
No. Level One is based in Edinburgh and works with businesses across Scotland and the rest of the UK.
